Auto Club Malaysia
Perodua still the best selling brand, Myvi tops the model list
The second national car maker Perodua or Perusahaan Otomobil Kedua Sdn Bhd continues its lead in the Malaysian automotive market when it was announced that they are tops again for the first quarter of 2011 after chalking up sales of 45,700 units for the period.
This puts them as the market leader with a share of 29.1% despite recording a drop in sales as compared to last year when it recorded 47,800 units for the same period. This is translated to 4.4% of drop in sales when it lead with32.4%.
According to Datuk Aminar Rashid Salleh, the Managing Director of Perodua, the reason for the drop was due to the more competitive market from the other automotive brands in Malaysia with more models launched and better demand.
Aminar said that despite the conditions of the market as well as the stiff competition, the company still managed to record the best sale of the year when they sold nearly 18,000 units for the month of March.
Perodua is currently selling the compact car Myvi, Viva and the MPV Alza. On that note, the Myvi has been the best selling model in the country and maintains the lead after rolling out 21,500 units for the first quarter this year. For the same period last year, they sold 19% lesser when they recorded 18,000 units of Myvi sold.
Aminar said that this showed that the model’s sustaining power is very good since its launch 6 years ago where customers prefer the Myvi for its quality and value-for-money features. Meanwhile, the Perodua Viva sold 15,900units while the Alza sold 8,400 units, pushing it to the top of the MPV segment.
Nasim might bring in the World’s First Diesel hybrid, the Peugeot Hybrid4
The official distributor of Peugeot cars in Malaysia, Nasim Sdn Bhd has announced that they are currently studying the possibility of bringing the new 3008 Hybrid4 into Malaysian roads. The widely popular Hybrid model is the first full diesel hybrid car in the world and Nasim is considering launching it this year.
According to SM Nasarudin SM Nasimuddin, the chief executive of Nasim, the principal company Automobiles Peugeot is at the moment testing out the model with the Euro 2M diesel fuel which is used in our roads at their plants in France.
Nasaruddin said so far, the tests have been very promising but there are still more tests to come. If they find that the Euro 2M fuel works fine with the 3008 Hybrid4, then they will look into launching it here.
The 3008 Hybrid4 is packed with a 2.0 liter diesel engine that comes with 163 bhps as wellas a 37bhp electric motor and is widely popular for its fuel efficiency that records only 3.8liters of diesel per 100kms.
Proton working towards leapfrogging Perodua as top selling brand
Datuk Seri Syed Zainal Abidin Syed Mohamed Tahir, the Group Managing Director of Proton Group said that the company is targeting to take over the pole position in terms of car sales from its closes competitor Perodua and to achieve this.
They will be banking on its growing customer confidence, improving of its network as well as better strategies in product and pricing. He said that the target is to sell an increase of 7 to 8% as compared to last year with a higher bar of 10% if possible.
This is because the domestic sales market is growing and the company is improving vastly.
Proton has been the top selling brand in Malaysia since its launch in 1985 but has since lost the top spot in 2006 to Perodua who has been the market leader ever since. Proton has since been playing catch-up against its closest competitor where they sold 157,274 units last year while Perodua rolled out an all-time record of 188,641 units sold.
Zainal Abidin added that they will be embarking on more aggressive marketing campaigns which will focus and stress on quality as well as introducing better models in the pipeline.
This is where they will be introducing a new turbo version of the Exora which has been widely speculated for a while now. A new Proton Saga and Inspira too will be introduced with new models coming up next year.
Infiniti coming to Malaysia in Q4
The Infiniti automotive brand will be making its launch into our markets by the fourth quarter of this year. The company made the announcement recently where they are very much interested in rolling out its brand name into our markets.
This came in the wake of the recent launch of Infiniti in Indonesia where the company also announced that they will be further expanding their network into Mexico, Australia and Singapore.
The company is targeting to reach 25 new markets around the world by the year 2013. Back at home, they are already embarking on its plan in building its first Infiniti Centre located in the Klang Valley.
The franchise holder for the brand here is Auto Dunia who will be responsible for the brand here together with Edaran Tan Chong Motor in a joint-venture. Edaran Tan Chong is the authorised distributor and assemble of Nissan cars here which is the parent company for Infiniti.
The joint-venture will result in the company Inspired Motor which will be primarily involved with the retailing of Infiniti cars here.
Excited about the joint venture
According to Toru Saito, the corporate vice-president of Infiniti, they are upbeat about the newly established joint venture effort and that they are very much looking forward to launching their brand into Malaysia.
Meanwhile, Datuk Dr Ang Bon Beng, the executive director of ETCM said that the timing of introducing another luxury automotive brand into Malaysia is just right as the market is experiencing tremendous growth in that segment. In 2010, the segment grew by 40% and with Infiniti they would have a good and competitive brand to show forth.
They have not confirmed which model will be sold here yet but preliminary speculations would be that Malaysia will most likely get the same models as that of in Indonesia which currently sells the FX50 and FX37 crossovers, the M37 sedan and the G38 coupe models respectively.
Infiniti recently joined the Formula 1 sponsorship fray when they announced in February that the brand has entered a partnership with the reigning world champion, Red Bull Racing F1 for the 2011 and 2012 seasons.