On hand to take over the daunting post is Willisch who will effectively be the new CEO of BMW North America come 1 October 2011. He is pretty much a renowned figure within the company where his career had started in the sales line in Germany. He would continue to develop his career, running and managing more sales location where he eventually took over sales for the Europe and Japan markets. Hence, his experience and sales record would be more than enough for him to take over the highly competitive American markets.
The current Chief Executive Officer of BMW North America, Jim O’Donnell has announced that he will retire later this year. He has been holding the post since 2008 and Ludwig Willisch will be taking over when he steps down. Since taking over the operations of BMW North America, O’Donnell has changed the company significantly that include raising the sales of the cars in the region where the company’s position is currently ahead of its closest rival Mercedes-Benz on the year-to-date figures. On top of that, it has also for the first time since 1997 overtaken another close rival, Toyota’s Lexus. Such figures surely speaks volumes and whoever coming would have some big shoes to fill.